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The price offered by the restaurant is lower compared to similar restaurants with good quality so that it can be said that the strategy used by the restaurant is currently a good value strategy. The restaurant is superior in product price, it is hoped that mid-low consumers are interested to come. Although the restaurant's price is lower than prices at other restaurants, some consumers state that the price offered is still expensive. Based on the same book written by Kartajaya [4], today's citizen has a high lifestyle. Living a high life doesn't mean that the citizen has a high economy but refers to a luxurious lifestyle. The average price at the restaurant is Rp. 17,701.01 while other similar restaurants offer food with an average of Rp. 25,000 and above. Considering that mid-low-class consumers today are consumers who want to be having a "luxurious" lifestyle, consumers still demand a menu that looks luxurious and quality but at a low price. Knowing this problem, the restaurant needs to do a promotion that gives discounts on certain packages or vouchers for purchases to a certain extent so that consumers feel that they benefit from the price paid
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